Community Empowerment through Processed Diversification and Marketing Strategy of the Wanita Gemari Polkahsar in Pemalang District

Pemalang is one of the sub-districts in district which has considerable fishery potential. One area business processing fisheries. Products each group vary, such a fish thrown, salted fish, cake, and chips. Identifying problem hasn’t added to variety fisheries products. Packaging less attractive. The purpose research increase knowledge, skill, attitude through outsourcing activities about product diversification marketing strategy. study was carried out on 2 nd March – 15 Mei 2020. Counseling methods with meetings, demonstrations tutorials, lectures, discussion aim Wanita Gemari Poklahsar . include (1) processed (2) strategy packaging designs, (3) counseling online marketing. T-test conducted SPSS shows significant value 0,000, indicates that have substantial effect improving aspects respondents’ skills, attitudes.